Hudson Yards may be a moment of truth for online brands opening stores


Opening at Hudson Yards is also a chance for these young brands to acquire customers at a cheaper price than online, as ad placement on channels like Facebook and Google seems to be getting more and more expensive for some.

“The cost of online [customer] acquisition has gone up so substantially,” particularly within the past 12 to 18 months, said Nate Checketts, the co-founder and CEO of…


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